Keyword Density Checker: Find Overused Keywords
Kamran Liaquat Ali- posted on
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Free Keyword Density Checker
Paste your content and enter a keyword to calculate keyword density instantly.
Paste your text above, enter the keyword you want to check, and click Check Density. The tool counts how many times the keyword appears, shows its density as a percentage of total words, and helps you spot phrases you may be repeating too often. Everything runs in your browser, so your text is not sent anywhere.
What Is Keyword Density?
Keyword density is the number of times a word or phrase appears divided by the total number of words, multiplied by 100. If a 1,000-word article uses “email marketing” 12 times, its density is 1.2%.
Keyword density (%) = (keyword occurrences ÷ total words) × 100For multi-word phrases, some tools multiply by the number of words in the phrase. This checker reports the simple occurrence-based figure, which is easier to compare between articles.
How to Use the Keyword Density Checker
- Copy the main body of your article, without the menu, sidebar or footer.
- Paste it into the text box and type your main keyword or phrase.
- Click Check Density and review the count and percentage.
- Rewrite sentences where the phrase feels forced, then check again.
- Use Clear to start over with another draft.
Is There an Ideal Keyword Density?
No. Google has never published a target density, and modern search systems understand synonyms and related terms. Density is useful as a warning sign, not a goal. As a rough guide:
| Result | What it usually means | What to do |
|---|---|---|
| Keyword not used at all | The page may not clearly state its topic | Mention the main phrase naturally in the title, introduction and one heading |
| Roughly 0.5% to 1.5% | Typical for natural writing on a focused topic | Usually fine; focus on clarity |
| Above about 2% | The phrase may be repeated mechanically | Read it aloud and replace repeats with pronouns or related terms |
| Same phrase in almost every paragraph or bolded each time | Likely keyword stuffing | Rewrite those passages; Google lists keyword stuffing as spam |
These ranges are a practical rule of thumb, not a ranking rule. A short product page and a long tutorial can both be perfectly natural at different percentages.
How to Fix Over-Optimised Content
- Keep the exact phrase where it helps readers: the title, the opening paragraph and a key heading.
- Elsewhere, use natural variations. For “best running shoes”, that might be “these shoes”, “the top pairs” or “trainers for daily runs”.
- Remove bold formatting that exists only to highlight the keyword.
- Answer related questions your readers have; this adds useful terms naturally.
- Do not chase a number. If a sentence reads well, leave it.
Limitations
- The tool counts exact matches, so plurals and different word orders may be counted separately.
- It analyses the text you paste, not the live page, so it does not see text added by your theme or plugins.
- It cannot judge quality, accuracy or search intent; only you can.
Frequently Asked Questions
Does keyword density affect rankings?
Not directly. Search engines rank pages on relevance and usefulness. Very high repetition can hurt, because it reads poorly and may be treated as keyword stuffing.
Should I check density for related keywords too?
It can help to confirm you have covered a subtopic, but there is no need to hit a percentage for every term.
Is my text stored?
No. The calculation runs in your browser and the text is cleared when you leave or click Clear.
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